Created from a distinguished lineage of denim, M.i.H. is the well deserved inheritance of Chloe Lonsdale. Chloe's parents, Tony and Chekkie, were pivotal parts of the denim revolution of the 70s and this epic design duo instilled a love of jeans in Chloe from a young age - the rest is history. From the company’s design studios in London, M.i.h creates distinctive denim collections that embody the timeless relaxed and assured spirit of blue-jean culture. Chloe and the team are lucky enough to draw inspiration from a personal archive that spans nearly 50 years of denim culture and design, and we are lucky enough to rock that history by sporting M.i.H. Win win.