Laura Schoorl has spent her creative career building out her wardrobe and simultaneously improving ours. This self-proclaimed "hippy at heart" is successfully running not one, but two Bay area businesses and making her mark without leaving one environmentally. Pansy is Laura's lovely line of organic underwear, and she also has a namesake collection of uniquely wearable clothing and leather goods. This local lady has discovered that coveted balance between industry and artistry. Today, Lisa Says Gah has the pleasure of bringing you a peek behind the scenes. Enjoy!
LSG: How do the materials you use inform your work?
Materials are everything. Most of my energy is spent on sourcing the best (environmentally conscious, sustainable and ethical) materials possible, I have an insatiable guilt around making things. I am an incurable Californian hippie at heart, and I am constantly trying to reconcile creating more stuff.
LSG: Can you tell us about your process of designing a collection?
I design the clothes I want to wear, which may seem self-serving and it totally is. I have spent the last few years building out my dream wardrobe.
LSG: Where do you find inspiration and how do you organize it?
I am always absorbing the world around me and that comes across unconsciously in my designs. I do take lots of photos, but I rarely look through them.
LSG: As an independent business owner, what advice would you share with someone interested in starting a fashion company?
Intern in the field you'd like to pursue and get an intimate idea of what that life looks and feels like - to see if you'll truly enjoy it. Then just start making things.
LSG: What skills would you recommend mastering before becoming your own boss?
You need to have a tireless work ethic. It also takes truly loving what you do. You'll never stop working so you shouldn't be doing it for any other reason than an innate desire to create.
LSG: Can you give us a brief overview of your bucket list? What are some “musts”?
Being pregnant, I want a couple cuties in the next few years. This year, I want to go to Japan. I also want to try out for a higher division in my women's soccer league.
LSG: Is there anything special in your studio’s neighborhood that we should check out?
Berkeley Farmer's Market on Tuesday afternoon, my favorite. Right now, there are the best blueberries!
Interview by Olivia La Roche