LSG: Where are you based? How does your environment inspire your creative process?
Just Female is based in Copenhagen – right by the industrial harbor. The big open office space and the bike ride to work along the seafront inspires us creatively to work with the architecture and nature around us.
LSG: What is your background? Did you study design?
Mia, the designer, studied design at The Royal Danish Academy. Coming from an extremely diverse background Mia doesn’t hesitate to use color and to create prints that really stand out. She is extremely fixated around materials and their importance. Silks, viscose, tencel, denim and shearling are her favorite to work with.
LSG: What made you pursue designing clothes? How did you get here?
At the age of nine Mia found herself at the library bookshelf with the fashion magazines and books and she kept coming back ever since. After High School she entered a pre-design school and was later accepted to the Royal Danish Academy School of Design. During her studies she lived in Japan and interned at companies in Stockholm and London.
LSG: Do you have a specific girl in mind when designing?
The Just-girl is edgy and cool. She’s not afraid of wearing matching 2 piece sets or making a bold statement in maxi-length trenchcoats. She values quality and finesse on raw styles like the Chin Shearling Jacket.