LSG: Hi Jen!! Tell us a little bit about your life outside Window of Imagination.
Hello! I live in the Mission with my fiancé, Colin, and our 2010 Honda Element, "Bruce." I’m a Freelance commercial advertising Producer by day; professional daydreamer, wanderer, and “Windower” by night. I’m an OG Bay Area native and have been residing in SF for 13 years now.
LSG: What inspired you to present your personal style digitally?
I’d always wanted to start a personal fashion / travel blog but never mustered the energy to create a full-blown site. I already had a few failed blogs under my belt (one was about my relationship with Colin which creeped him out, and two others never made it past “Hello, welcome to my blog”), so I was hesitant to put my efforts into another one. In 2013, after returning home from my first trip to Paris and feeling inspired by all the well-dressed women that littered the city, I decided it was time to start documenting my personal style. Instagram was the hot new thing at the time, so I turned to my seldom-used personal account to capture my OOTD flat-lays and quirky poses. What started out as a half-joke quickly turned into a hardcore hobby after I had gotten some surprisingly positive attention and feedback from it. In May 2014, I decided to break off from @jenszeto and start another account that was solely focused on artful fashion, travel, and landscapes.
LSG: How did you pick the name?
I was lying awake in bed at around 2 am and decided I wanted to start the account right then and there. I was cycling through a bunch of fashion related names but found all of them were already taken. Then, I fell asleep. But I quickly woke back up and started staring out the window trying to come up with more names. Then it dawned on me, I'M ALWAYS STARING OUT OF THE WINDOW. Sounds weird, I know. But as a kid, I would have these intense zone-out sessions where I would stare out of a window and get lost in my brain for minutes at a time. I’d just let my mind wander and meditate, do whatever it needed to do, and then snap myself back into reality. I remember doing this multiple times a day, and I looked like Kylie the Possum from Fantastic Mr. Fox every time. But I realized the window was the portal to my imagination, where all the magic happens. And that’s how 'Window Of Imagination' came to be.
LSG: How long did you roll the idea around before getting started?
Oof. That depends on how far back you want to look at the timeline. I can remember being into fashion since I was an awkward kid with crooked teeth and pigtails, but blogs didn’t exist when I was nine. Realistically, though, I’d say on and off for about six years. I remember when bloggers started popping up and gaining a lot of unique buzz back in 2007, but I was intimidated and never devoted the time or energy to start my own. Thank Baby Jesus for Instagram!