Saga Beedy, Director of Operations, Sincerely, Jules

If you think back, blogging as a tool for communication and commerce was not so long ago a relatively new and unexplored concept. The booming industry of today started off as a fresh, casual way for individuals to share their ideas with friends and followers alike. Now, just a few years later, many blogs have become thriving businesses with the ability to make massive impacts worldwide. A shining example is Sincerely, Jules. Today, Lisa Says Gah goes behind the scenes of this blogging success story's downtown Los Angeles office for an illuminating chat with Saga Beedy. Saga is the Director of Operations at Sincerely, Jules, and proof of the many nuanced career opportunities in today's fashion market. Saga also happens to have some killer advice for those interested in breaking into the biz. Enjoy!

LSG:  Hey, Saga! First off, tell us about your role at Sincerely, Jules. How did you land this job? What do you love about it?

My official title at Sincerely, Jules is "Director of Operations," which pretty much means I do a little bit of everything. It all started when I had a dream that I went to Vegas with the Sincerely, Jules team and texted Julie, a long time friend, about it because I thought it was funny. That text turned into a real life conversation over drinks, and I quickly came on board. Fast forward two years and I'm here and loving each day. No day is the same, which keeps the job exciting and fun. My favorite part of my job is the team I get to work with. We are a small office of four, and we collaboratively keep the wheels of both the blog and clothing line turning. I spend more time with these people than I do with anyone else in my life, so I feel very lucky that they are such a great group of individuals.

LSG:  Describe your typical workday.

To be completely honest, every day is entirely different from the previous. If I had to say a few things that I do every day they would be answer emails, check Instagram 1,000 times and hop on calls with our production facility. Oh! And make sure were are eating somewhere tasty for lunch.

LSG: Do you have a morning ritual? What are 5 “must-haves” for a productive day?

My morning always consists of forceful cuddling with my dogs, Oliver and Clementine, and a cup of coffee. Everything else seems to change day to day.

  1. Taking 15 minutes to sit in my robe and enjoy my coffee.

  2. A good hand cream. Byredo Bal D’Afrique is my current favorite.

  3. A fully charged cell phone and laptop.

  4. Great music.

  5. A good outfit. What you wear can for sure make or break your day.

LSG: What is your personal style most influenced by?

My mom and Bianca Jagger.

LSG: Did your style change when you got this job? How so?

My style hasn’t changed much, but my online shopping habit has gotten worse. When you are online looking at product all day long, it is super hard not to shop!


LSG: Sometimes people land their dream positions then burnout or plateau. How important is growth and change after you get your foot in the door?

I think it is all in your hands whether or not you plateau in a position. Even if you aren’t specifically getting a promotion or raise, you can always push yourself to do more and do better. At the end of the day, the way you feel when leaving work is what matters. If you feel like you accomplished what you wanted to and went above and beyond what was expected then you are growing your position. Yes, a raise or promotion is always nice, but in a work situation, you can’t rely on other people to improve your job. I am lucky enough to have a job that is ever changing. This keeps things fresh and exciting on a daily basis. No monotony here!

LSG: What is the first career you remember wanting to pursue? Do you see any connection to what you're doing now?

As a kid, I always wanted to be a family court judge. I wish I could tell you why, but honestly I have no clue where that came from.

LSG: Do you have a mentor? What role do they play in your path?

I don’t have a specific mentor, but I do have people in my life that inspire me to work hard and love everything I do. One of which is my dad. He has always supported my crazy ideas and dreams!

LSG: Any advice for climbing the proverbial ladder?

I don’t see anything wrong with moving up the ladder quickly, just make sure you aren’t doing it just for the money. You want to be able to enjoy what you do and not come home defeated and bored. The best way to get a promotion is to show your dedication to the company you work for and continuously ask for more to do. Don’t ever get comfortable because that is when things get weird.

LSG: What are your tips for maintaining work/life balance?

My biggest tip for maintaining work/life balance is making your weekends YOURS. I try not to check my work email on the weekends because once you get into it, sometimes you just can't stop.

LSG: Do you relax or blow off steam to unwind? What does an ideal day/night off look like?

I do a little bit of both. I love to spend time at home with my boyfriend and relax, but a Friday night with my girlfriends is always the best medicine after having a long week.

LSG: Best perk or opportunity you’ve come across in your career (so far!)?

The best perk is the travel. Last year was one for the books! I was able to go to Positano, Italy, and Marrakech, Morocco, which were both such amazing and beautiful places. Definitely once in a lifetime opportunity!

LSG: Any advice for people aspiring to work in the fashion business? What is the most important first step?

I think the biggest thing is networking and meeting people. Yes, your skills and your knowledge are important, but knowing people to get your foot in the door is your best weapon.

LSG: Most valuable lessons learned from a mistake?

Never make the same mistake twice. It is always good to make mistakes- that is how we learn, but doing it over and over is never a good thing!

LSG: Write a quick note to your 18-year-old self. Anything goes!

Wear less makeup and more clothes.

LSG: What’s next? Speculatively, where do you see yourself in 5-10 years? Wild fantasies and dream scenarios accepted.

Ten years from now I hope to be behind the counter of my candy store. My educational background is in Patisserie and Baking, and that is where my passion is. I love working in the fashion industry, but opening a candy store with all homemade sweets and cakes is my dream of all dreams.

Interview: Olivia La Roche  Photography: Anna-Alexia Basile  Design: Alaia Manley

Interview: Olivia La Roche

Photography: Anna-Alexia Basile

Design: Alaia Manley