First off! Take us back to the conception of your FW17 collection. Can you tell us about the design process?
The process is natural not planned, and we have to admit we are not the best in organizing. But in the end, the collection comes together as we iron out the vision through the creation process.
As far as our history, our grandfather was an Armenian immigrant, and he opened a clothing store in our neighborhood, and our father designed the children clothes. We learned about fabrics and patterns from an early age.
Three words to describe Tach FW17 collection? Who do you envision wearing your pieces?
Simple, timeless, and modern.
We design for all woman who loves our vision, which is to make her happy!
Tell us about your studio space and neighborhood. How does your community influence your collections?
We design and made everything in Montevideo, Montevideo which has a nostalgic vibe with art-deco buildings mixed with modern skyscrapers. It is a small, relaxed city.
We try to use the best materials and suppliers the country can give us, such as wool and leather.
Sadly, the clothing industry in our country is dying or at least is not what it used to be twenty years ago. For example, when we call factories to knit sweaters they say they closed their workshops years ago. Competing with mass production outsourcing from big fast-fashion brands has been hard on the local industry. So when we say that our clothes are for the Japanese and US markets, they cannot believe it. It is a great feeling to support these artisans!
What do you love most about your job that has nothing to do with design?
Seeking materials and looking for different types of wool is a challenging and exciting process- to see how suppliers dye their wools.
Do you have a 2018 mantra you want to live by? What are you looking forward to next year?
Be honest with yourself about everything. Be realistic about what you want to achieve and who you want to become.
This winter 2017 was our first collection, so the next collections are important to focus on identifying the personality of the brand.