I’m really proud to wear clothes that are a little more thoughtful, and building an outfit with fewer items that you truly love.

— Lisa Williams for Vogue.com

She's taken some of her favorite brands from that experience [as a buyer at Nasty Gal]—and added a few more—to carefully curate a store filled with indie goodness.


Our customer isn't sold on a product because a 'professional' model is wearing it or because it's shot in a studio with lighting and post-production. She's interested in the quality and the way the model wears it in a familiar setting—how it connects with her own lifestyle and persona.

— Lisa Williams for Harper's Bazaar

A well-curated selection of all the things I love—what more could I ask for?


Lisa Says Gah is equal parts feminine and edgy, and houses some of our favorite independent brands.


The site is one part e-commerce, featuring designers like Maryam Nassir Zadeh and Ryan Roche, one part inspiration images, and another part blog, featuring interviews with creative women. The overall mission though is to highlight a crop of female designers who also use ethical production methods.

W Magazine