Inspired by passionate people with strong ideals and the courage to live by their own rules, Rodebjer draws from counter culture, human rights, feminism, and the arts. It all started in the late nineties when native Swede Carin Rodebjer was repeatedly spotted on the streets of Manhattan wearing her handmade designs. In a quest is to enhance personalities and simultaneously simplify everyday clothing decisions through relevant, timeless fashion Carin started selling her fashion to friends and stores alike.  Over a decade later the brand continues to grow and thrive off of this exciting start.