JONESY was founded in 2014 by Rachel Jones, one-half of the online publication Industry of One. The label is designed and manufactured in NYC and looks to incorporate low impact, sustainable production methods. JONESY is an underwear brand oriented around stylish comfort, breathable fabrics, and a unique fit. They believe that simple – especially when it comes to your undies – is better and that personal style, in a world of mass-produced lingerie brands, matters most.